SEO is a generic service used to create and store Search Engine Friendly URLs and search related meta data.
The SEO app handles SEO in frontend applications, both SEO friendly URLs and meta information used by misc features (search engines++). It fetches data from PIM and CMS, and provides data to both CMS and API gateways (metadata provider) during sync.
- The SEO app is configured to work with a specific structure (web catalog / CMS tree), and contains of a storage of SEO friendly URLs and metadata for product, category and article entities.
- The URLs and metadata is auto-generated by default, but PIM users can edit these manually afterwards